Delivering the WOW Factor on a Low Budget

"It always seems impossible until it's done" - Nelson Mandela In today’s society of constant social media broadcasting, it’s easy for clients to get caught up in the excitement and compare their event expectations to competitors, thus resulting in wanting the best of the best. An event manager can be expected to produce an extravagant … Continue reading Delivering the WOW Factor on a Low Budget

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Event Management as a Professional Career and Convincing the Sceptics

“Plans are nothing. Planning is everything.” – Albert Einstein 1940 The Events Industry has come a long way in the past few decades, primarily because businesses started to understand the need in holding events and building their brand through them. Governments began to understand the importance of holding major sporting or cultural events for the … Continue reading Event Management as a Professional Career and Convincing the Sceptics

Social Media; Friend or Foe to the Events Industry?

"The problem with quotes on the internet is you can never be certain they're authentic." - Abraham Lincoln 1860 The recent evolution of smart devices is an ever-emerging industry that can sometimes be overwhelming to keep up with, especially the various social media platforms that they encompass, (Zha et al, 2016). What once was just … Continue reading Social Media; Friend or Foe to the Events Industry?

Reflective Report; The Influence YouTubers have within the Event Industry

"Before I came here I was confused about this subject. Having listened to your lecture I am still confused. But on a higher level." - Enrico Fermi (created the world's first nuclear reactor) As part of our contemporary issues module, myself and four other students signed up to present a workshop titled “YouTube – creating … Continue reading Reflective Report; The Influence YouTubers have within the Event Industry